Introduction:
ABC batteries have become a household name in Indonesia, deeply ingrained in the lives of its people. The success of ABC batteries owes much to the visionary leadership of Chandra Djojonegoro, who, along with Chu Sok Sam, founded PT Everbright in 1959 in Medan, focusing on dry cell manufacturing.
The Birth of PT International Chemical Industry:
In 1968, PT International Chemical Industry, or Intercallin, was established, serving both domestic and international markets. In 1996, the company expanded its product line to include AA/LR6-sized alkaline batteries, followed by AAA/LR03-sized batteries in 2000.
Product Range and Manufacturing Facilities:
Today, PT International Chemical Industry produces various variants of carbon zinc batteries in sizes D, C, AA, and AAA, offering different grades such as Super Power, New Special, Standard, and Economy. To meet market demand, the company operates factories in Jakarta and Surabaya, with the Surabaya facility catering to distribution in East Java and Eastern Indonesia.
Leadership and Succession:
The management of ABC is currently led by Chandra Djojonegoro's son, Husain Djojonegoro. In Forbes' rankings, Husain is listed among the 50 wealthiest individuals in Indonesia, with a total wealth of US$1.25 billion or approximately Rp18.1 trillion.
Conclusion:
The journey of ABC batteries from a small manufacturing unit to a household name in Indonesia is a testament to the entrepreneurial spirit and innovative vision of its founders. Under the leadership of Husain Djojonegoro, ABC continues to thrive, meeting the evolving needs of consumers and maintaining its position as a market leader in battery manufacturing.